How to Innovate Your Product or Service - A Market Driven Product Management Framework

Background

The pressures on companies to innovate their product and services in order to stay competitive have intensified in the current economic climate. Companies now need to know:

• What is innovation?
• What is product and service innovation management?
• How do I go about developing an innovation capability?

Senior management knowledge and support for innovation combined with proven product management techniques are key elements in creating a company innovation capability. This one day course gives an insight into how to innovate products and services to increase competitiveness and hence to improve company profitability.

Who should attend?

This event will be of interest to all senior managers with a responsibility for any aspect of product or service delivery as they need to understand how to build a strategic company innovation capability. Individuals with a special interest in product or service innovation, such as the CEOs of SMEs, CTOs, senior product managers, product marketing managers, product development managers and project managers are especially encouraged to attend.

The Event

The structure of the course is modular and covers the following topics:

• Understanding Innovation
• Building an Innovation Blueprint
• Profiling your company's capability
• Influential Success Factors
• Choosing a Product or Service Innovation Strategy
• Making it happen!

The course also includes a number of practical exercises using techniques which will develop the attendee’s ability to improve the innovation capability of their own company.

On completion of this course, delegates will be able to:

On completion of this one day's training attendees will have an insight into how to innovate for competitive advantage and they will have a product management framework for enabling and planning successful product or service innovation.

Course Availablility

DATES	VENUE
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Reserve a Place on This Course

If you would like to book a place on this course, please click on the 'Book Now' link above.

Fees will not be reimbursed and will remain due in full if cancellations are received less than 7 working days before the course starts. However, names of participants may be substituted at any time.

Fees include course material and lunch. Please let us know if you have any special dietary requirements.

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